work
RAWISH
behind the brand
RAWish is really a perfect culmination of what owners and spouses, James and Taneea have committed their lives to – healthy affordable food for everyone. The two went vegan in 2018 after Taneea was diagnosed with cancer. A plant-based diet is what kept her fueled and aided tremendously in her recovery. They started their first business, Gangster Vegan, while she was undergoing treatment. In 2021, now cancer-free, they opened RAWish in D.C.’s Western Market food hall. Their story is as real and raw as the food they serve.
services
Strategy, Brand Identity, Print Materials, Iconography, Packaging Design, Social Graphics
It was truly a privilege to be a part of bringing this brand to life. The icon was inspired by the RAWish mission and values while establishing a homegrown feel with a nod to the roots for their first location in Washington D.C.
RAWish is really a perfect culmination of what owners and spouses, James and Taneea have committed their lives to – healthy affordable food for everyone. The two went vegan in 2018 after Taneea was diagnosed with cancer. A plant-based diet is what kept her fueled and aided tremendously in her recovery. They started their first business, Gangster Vegan, while she was undergoing treatment. In 2021, now cancer-free, they opened RAWish in D.C.’s Western Market food hall. Their story is as real and raw as the food they serve.
VISUAL DIRECTION
Here’s what RAWish had to say about Little Orange Studio:
“Our favorite part of our new branding is our logo. I had a lot of anxiety around this area, since I had never created one before and the phased approach REALLY works for me. Our new logo is catchy, yet sleek and I think it will play extremely well with our audience.”
