Rutabaga Juicery & Eats

STRATEGY, BRAND + IDENTITY, PRINT, DIGITAL, iconography, packaging

Rutabaga Juicery and Eats is a local treat here in Maryland. Their saying, “always fresh, always whole, always humble” couldn’t be more true. They are crafting cold-pressed juice, superfood smoothies, smoothie bowls and plant-based takeaway for Annapolis and beyond. Rutabaga is more than just a juice bar. They take pride in their small batch quality, highly curated recipes that juice perfectly that are always cold-pressed with maximum nutrition and trace fiber. Their food is clean and transparent while also convenient for their customers. On top of all of that, they approach production and packaging responsibly and it shows that running a responsible business for our earth is important to the owners.

We were so excited to work with Jim and Stacey at Rutabaga to create and bring their new brand to life as they launched their second location. We worked together to really dive into the customer experience and hone in on what makes Rutabaga so special. The new custom rutabaga illustrated icon was inspired by the original logo which was hand drawn by the owners themselves! Working with this dream team was so fun and it was truly a collaborative process.

Product & Brand Photography / Sophie Mac Photo and VGN Expres.

inspirational brand imagery used in instagram templates for placeholder / wu haus 

here’s what rutabaga had to say about little orange studio:

“Melanie’s beautiful portfolio made choosing Little Orange Studio for our small business rebranding an easy choice. However, it was her excellent organization and solid-but-flexible schedule that helped keep a very busy business owner like myself on track with our project. Being new to the design process, we were overwhelmed by what to expect from the process, but Melanie made it stress-free by offering an enormous amount of support by being on hand for endless email and text questions. She made the process fun with a fact-finding questionnaire that really gets you thinking and sculpting your brand without even realizing it.

We were incredibly impressed with our final rebranding. We are now the proud owners of a much more sophisticated and timeless presence that we hope will be a part of our business and our lives for many many years to come. Whether you are rebranding or creating a logo from scratch, Melanie knows exactly how to put all the pieces you need together to give the business you love the look it deserves. Little Orange Studio is one investment your business deserves and you won’t regret it!”