Waffles & Cream

Brand + Identity,  Environmental Design, Illustration, Packaging

Waffles and Cream is a stationary ice cream truck in Myrtle Beach, South Carolina, with delicious waffles and ice cream creations. Talk about the perfect combination!

The visual branding successfully blends together inspiration from the beach, bright pops of color found in Myrtle Beach, and the idea of a summertime getaway with friends and family. The bold, bright striped pattern and ice cream cone icon bring a sense of southern charm and fun to a popular vacation destination with opportunities for insta-worthy moments.