work
KELLY WHIBBS ART
behind the brand
Kelly is a Pensacola, FL based artist inspired by the beauty of her two hometowns. She is passionate about creating beautiful gulf-inspired paintings that bring a sense of calm, and are easily available for anyone to have in their homes.
services
Strategy, Brand Identity, Website Design, Social Graphics
Working with Kelly on her brand development and website was a dream. Her artwork speaks for itself, and getting to learn more about her passion and to work with her to bring her shop to life was a privilege. The typography and color palette were inspired by Kelly’s own modern, chic, and rounded painted palm. We wanted the branding and website to align with the artwork – fresh, calm, light, airy, bright, joyful, and unique. For this reason I went with delicate rounded typography and a fresh light coastal palette that would complement the art for years to come on all printed and digital communications.
brand photography / condon optics
VISUAL DIRECTION
