Brand Identity Refresh

Brand Guidelines

Website Design

Printed Materials


Packaging Design

Social Graphics

Scoop and Paddle came to us hoping to create a strong unified brand with a cohesive color palette and new typography to compliment their existing logo. We are so glad they did because what started as a brand refresh with new guidelines turned into one of the most fun ongoing collaborations strategizing and designing new packaging, a new website, custom illustrations, signage, and social graphics. 

We started by simplifying their current logo and color palette in alignment with a deep dive into new typography for the brand that would align with the long term business goals. Tag lines were introduced to compliment the logo on new packaging for pints, ice cream sandwiches and baked goods. These tag lines were also integrated throughout the new website, social media with custom graphics, and in the shop. 

Getting to learn more about how Scoop and Paddle was born as well as the passion that Nadine has for her business has been incredibly inspiring.  Custom illustrations and brand accents including custom hand-written type were incorporated into collateral to bring the early days of handwritten flavors and personal touches into the new branding. 

visual direction

Here’s what Scoop & Paddle had to say about Little Orange Studio:

“My favorite part of my new website is that it has a consistent look and feel that speaks to our brand. It feels fresh, and allows customers to easily find what they need. Melanie has a great knack for understanding the overall look and feel of my brand. Her super organized approach kept me focused throughout the project. Customers are now easily finding what they’re looking for, and coming back.”