work

UBER BAGELS & DELI

behind the brand

For years, native New Yorker John Nocher grumbled about not being able to get a decent bagel in Maryland. In 2010 he remedied this by opening a little bagel shop in Ocean City, Maryland, and the rest, as they say, is history. Uber Bagels have become known for their hearty and creative lunch and breakfast sandwiches, their commitment to quality and service, and a bagel that even New Yorkers love.

services

Strategy, Print Materials, Website Design, Iconography

Bagels made from scratch and baked the old fashioned way – and yes, they are as delicious as they look! Uber Bagels & Deli is something we strongly encourage to experience for yourself if you can. I have been a fan of this small (and growing) business long before I had the privilege of working with them. When Kelly reached out to work on new takeaway and catering menus, I was very excited (and hungry while reading the menu throughout the project).

With more customers ordering takeout online, there were challenges navigating and using their existing website. I worked with the Uber Bagels team to strategize their content and redesign their full site with a new focus on their customer experience and allowing their customers to easily order online. 

VISUAL DIRECTION