Rutabaga Juicery & Eats
In Annapolis, Maryland, Jim and Stacey Heywood are revolutionizing how people think about healthy eating. Their vision? Make whole, plant-based food as convenient as fast food, without compromising on quality or values. Through small-batch production, thoughtfully curated recipes, and nutrient-rich cold-pressed juices, they're proving that wellness can be both accessible and delicious. Their commitment extends beyond the menu to responsible production and packaging–making every choice count.
photography: SOPHIE MAC PHOTO & VGN EXPRESscope of work
Strategy
Branding & Identity Design
Illustration
Packaging
Digital & Printed Marketing Assets
where convenience clicks with conscious living
Partnering with Jim and Stacey to refresh Rutabaga's brand for their second location expansion was a journey in authenticity. Together, we dove deep into their customer experience to capture what makes Rutabaga truly magnetic–the perfect blend of convenience and quality.
The brand needed to reflect Rutabaga's core promise: making healthy choices feel effortless and enjoyable. We crafted every touchpoint to make grabbing a nutritious juice feel as natural as picking up your morning coffee, transforming wellness from an aspiration into an easy daily choice.
Our mission was clear: elevate Rutabaga from beloved local gem to a beacon of vibrant, accessible wellness. Through modern, welcoming design, we ensured every interaction–from grabbing a cold-pressed juice to enjoying a quick, nutritious meal–clicks with people seeking both convenience and consciousness in their daily choices.
where heritage meets fresh energy
The refreshed illustrated rutabaga icon tells a story of evolution while honoring origins. Taking inspiration from the owners' original hand-drawn design, we crafted an identity that feels both familiar to loyal customers and magnetic to new ones. This thoughtful balance of heritage and innovation perfectly captures Rutabaga's approach to accessible wellness.
Working with a team so passionate about making healthy living achievable for everyone made this collaboration truly special. Together, we created a brand that clicks with both grab-and-go customers and wellness enthusiasts alike.
“Melanie’s beautiful portfolio made choosing Little Orange Studio for our small business rebranding an easy choice. However, it was her excellent organization and solid-but-flexible schedule that helped keep a very busy business owner like myself on track with our project. Being new to the design process, we were overwhelmed by what to expect from the process, but Melanie made it stress-free by offering an enormous amount of support by being on hand for endless email and text questions. She made the process fun with a discovery session that really gets you thinking and sculpting your brand without even realizing it.
We were incredibly impressed with our final rebranding. We are now the proud owners of a much more sophisticated and timeless presence that we hope will be a part of our business and our lives for many many years to come.
Whether you are rebranding or creating a logo from scratch, Melanie knows exactly how to put all the pieces you need together to give the business you love the look it deserves. Little Orange Studio is one investment your business deserves and you won’t regret it!”
STACEY HeYWOOD
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