Whit at Home
Based in San Diego, CA, Whit Solomon and her team focus on helping clients discover their unique style rather than just following trends. Their collaborative and thoughtful approach ensures clients find joy in their homes, whether they’re tackling a major renovation or just need a bit of guidance. Whit’s passion for design is matched only by her genuine love for people, making Whit at Home’s creativity and dedication truly exceptional.
messaging in collaboration with: PURPLE PEN STUDIOS
brand photography: jenna jo photoscope of work
Art Direction & Strategy
Messaging
Branding & Identity Design
Illustration
Web Design & Development
Social Strategy
Digital & Printed Marketing Assets
crafting a brand as fun and unique as the team behind it
With custom torn paper headlines and playful callouts, Whit at Home’s new brand captures the vibrant and unique essence of their client discovery process. Drawing inspiration from their client moodboards, I infused that same creative energy into the design.
The color palette—featuring warm greens and blues, accented by bright lime and soft pink—mirrors the welcoming and creative vibe of the team and working with Whit at Home.
The typography blends bold modern lines with a handcrafted touch, providing both warmth and balance. Every element of the branding is crafted with purpose and care, creating a personal touch that truly connects with their audience. Together, these pieces come together to build a unique and memorable identity that fits perfectly with the overall brand.
designing connections: coastal and personal elements of the new logo
The hand-drawn logo, inspired by Whit's handwriting and the San Diego coast, adds a personal touch with a subtle wave motif. This not only introduces motion and energy but also ensures the logo remains versatile and legible at smaller scales.
One big goal for this project was to evoke a connection similar to the unique experience clients have working with Whit and her team-fun and exciting! Whit's handwriting was just one of the many ways this theme was weaved throughout their new brand and website.
“From the moment I met Mel, I knew she was the one for the job. We had a lot of phone time in the beginning–lots of questions about the biz, our ideal clientele, where we wanted to go, goals, all that fun stuff.
As a designer with a vision for *most* things, the rebrand was something I just couldn’t see. I didn’t know what our identity was–all I knew was I wanted my handwriting incorporated in some way (which is now our new logo font), COLOR (no black and white) and FUN. Luckily, Mel got me and rolled with it. We gave her complete creative freedom and a few months later she presented us with the new Whit at Home. Our new brand gives me the confidence to THINK BIGGER and go further.
Mel’s process, attention to detail, genuine care for her clients and creativity makes her a star. Truly, I want to create another company just so we can do this all over again. THANK YOU MEL.”
whit solomon
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