The Sedona House
More than a yoga studio, The Sedona House has become Baltimore's sanctuary for authentic connection. With two thoughtfully curated locations, Founder Amanda has created spaces where wellness meets community. Here, people don't just drop in for classes–they become part of a vibrant collective of individuals who genuinely care about each other's well-being and growth.
website messaging: Erin Cafferty copywriting
photography: cathryn fink photoscope of work
Art Direction
Messaging Strategy
Branding & Identity Design
Illustration
Web Design & Development
Digital & Printed Marketing Assets
where wellness clicks with community
Drawing inspiration from Sedona's transformative landscape, we crafted a brand that radiates both warmth and empowerment. The identity seamlessly blends timeless elegance with natural elements, echoing the studio's thoughtfully designed spaces where connection happens naturally.
Through delicate typography and a premium icon system, the brand speaks to those seeking both physical practice and spiritual growth. The carefully chosen symbolism–particularly the sun motif–represents light, life, and direction, reflecting the studio's role as a guiding light in their community's wellness journey.
crafting connections through intentional design
The primary logo serves as more than just an identifier–it's an invitation to belong. Clean lines and versatile elements create a lasting impression that feels both premium and approachable, just like the experience of walking through The Sedona House's doors.
The color story tells its own tale of transformation: soothing neutrals create a foundation of trust, while touches of emerald green and soft pink spark energy and nurture connection. Each shade was chosen to make everyone who encounters the brand feel both energized and at peace.
We created an icon that stands apart in Baltimore's wellness landscape while staying true to Sedona's heritage. Its feminine touches and timeless design elements mirror both the physical landscape of Sedona and the spiritual journey of The Sedona House community. The result? A brand that clicks with those seeking not just exercise, but true transformation and connection.
“Melanie at Little Orange Studio is an expert. There is intention behind every single element of the brand design process with your personal goals at the forefront. She has natural talent and expert knowledge to back it up. My logo is beautiful and elevates my whole business. My logo was the first element of The Sedona House that people got to see and it set the tone for what brought to life.
I have already had more success in the first month of my business since launching my new branding than I did in months and months combined prior to our rebrand.
If you are looking for a designer with natural talent, education and passion, look no further. I had no idea the level of detail that goes into creating a visual presence and Melanie educated me and empowered me throughout the entire process. She will be my go-to resource for anything brand related until the end of time.”
AMANDA JONES
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