The Sedona House
The Sedona House is more than just a place for a drop-in class—it’s a vibrant community with two studio locations in Baltimore, MD. Founder Amanda is dedicated to creating a welcoming space where people can retreat, recharge, and connect with others who genuinely care about their well-being and that of others.
website messaging: Erin Cafferty copywriting
photography: cathryn fink photoscope of work
Art Direction
Messaging Strategy
Branding & Identity Design
Illustration
Web Design & Development
Digital & Printed Marketing Assets
a warm welcome
Inspired by the beauty of Sedona, AZ, The Sedona House brand now radiates a warm and empowering vibe. It blends timeless elegance with the natural charm of the area, drawing from the studio’s interior for a touch of subtle sophistication.
The new branding features delicate typography and a versatile premium icon, while also incorporating meaningful symbolism. This new icon reflects Sedona’s rich cultural heritage, with the sun symbol representing light, life, growth, and direction.
A Timeless Identity: Rooted in Sedona’s Charm
The new primary logo serves as the cornerstone of the brand’s identity, offering a clean and versatile look–designed to leave a lasting impression, making the brand memorable and easily recognizable.
The color palette merges soothing neutrals with vibrant pops of emerald green and soft pink, capturing the essence of healing and authenticity.
The brand’s icon is both original and distinct, standing out clearly from competitors while being adaptable to various sizes and color schemes. Its timeless design, with delicate and feminine touches, reflects Sedona’s landscape and heritage, ensuring it remains relevant and impactful for years to come.
“Melanie at Little Orange Studio is an expert. There is intention behind every single element of the brand design process with your personal goals at the forefront. She has natural talent and expert knowledge to back it up. My logo is beautiful and elevates my whole business. My logo was the first element of The Sedona House that people got to see and it set the tone for what brought to life.
I have already had more success in the first month of my business since launching my new branding than I did in months and months combined prior to our rebrand.
If you are looking for a designer with natural talent, education and passion, look no further. I had no idea the level of detail that goes into creating a visual presence and Melanie educated me and empowered me throughout the entire process. She will be my go-to resource for anything brand related until the end of time.”
AMANDA JONES
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